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Not Your Average Gal

Copywriter. Content Creator. Constant Sassypants.

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You are here: Home / Archives for Soapbox / Copywriting

Copywriting

What a Social Media Break Feels Like

January 9, 2020 By Caroline Peterson

Fallen down the social media rabbit hole again? Did you get here from Facebook? Instagram? Twitter? It’s okay. Welcome. The first part of recovery is admitting you have a problem. Hi, my name is Caroline Peterson and I spend too much time on social media. Hey, Caroline. To be fair, part of my job as […]

Filed Under: Copywriting

You and Your Holiday Strategy Slacking

November 8, 2019 By Caroline Peterson

I’ve got you covered if you’re slacking in the holiday cheer department. In fact, I’m sort of an expert at that. When working at an ad agency, the holidays were my least favorite time of year. Now before you put on your judgey-pants and start calling me Ebenzer Peterson, there are a few good reasons […]

Filed Under: Copywriting, Soapbox

New Design. Who Dis?

September 23, 2019 By Caroline Peterson

About a month ago I quietly redesigned this website, took a shot of tequila and hit publish. It was actually a lot more time intensive than that, but hey, tequila! I knew once I left corporate America and started running my own business under the Not Your Average Gal that you’ve come to know and […]

Filed Under: Copywriting Tagged With: copywriter, copywriting

Let Me (Re) Introduce Myself

August 18, 2019 By Caroline Peterson

Hey there! I’m Caroline. The chickadee that runs this here part of the interwebs. In speaking with my people–that’s YOU–it’s come to my attention that a small (re)introduction is needed. Starting my own copywriting business, then moving 1400 miles, while also desperately trying to find the perfect mascara, made me realize readers really liked hanging […]

Filed Under: Copywriting

I Quit my Corporate Job

February 9, 2018 By Caroline Peterson

One week before my birthday, I turned in my resignation as Senior Copywriter, a position I’ve had for nearly five and a half years. Part of me knew I couldn’t let another birthday go by feeling so hindered and part of me knew, for a long time, it was as simple (and as complex) as […]

Filed Under: Copywriting

What Is A Copywriter?

March 26, 2017 By Caroline Peterson

No, I don’t do Copyright law. No, I’m not Don Draper. I can’t fault most people, I had my own questions and preconceived notions about what a copywriter did before I jumped into the deep, dark abyss of writing in advertising.  It seems after so many years in this particular position (senior copywriter) my friends […]

Filed Under: Copywriting, Soapbox

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