Word Wizard.
A client once found me by Googling, “Sassy Copywriter.”
Here for the party.
Not Your Average Gal is all about opting out of the status quo. Sometimes that looks like a solo trip to Hong Kong. Other times that looks like finding the perfect corner of a coffee shop, putting on headphones–don’t talk to me, bro–and coming up with memorable brand slogans. That sort of relatable and punchy writing is how most of my readers–and clients!–know me.
Latest Posts
When the SHOULDS Start Creeping in.
Narrator: We cut to the middle of the night where we find Caroline in the…
A Battle Cry: 2020 Hasn’t Crushed Us.
Don’t get me wrong, 2020 has pummeled us. 2020 has held my head under water,…
COVID Travel: Flying During a Pandemic
This week, I traveled alone for the first time in over a year. It’s incredibly…
Decency Won. Disinformation Persists.
We just reached 242,000 deaths from COVID-19 tonight and it feels personal. It is personal.…
Work with me.
Not Your Average Gal is a creative content studio that gives your messaging the KA-POW! it needs.
Copy
I’m here to rescue you from the constant internal battle of, “Does this sound good?” I show you how good sounding good feels.
Content
Let’s put it all together into some cohesive content with personality. People want to know who you are. I do a bang-up job with introductions.
Strategy
Your brand isn’t what you think it is, it’s what your customers think it is based on how you, my dear, convey it to them. I help define your story.
Latest Work
“The truth will set you free, but first it will piss you off.”
– Gloria Steinem
(She was talking about your ho-hum copy)
Meet Caroline.
I’m Caroline Peterson, the copywriter behind Not Your Average Gal. Part-time globetrotter. Full-time sassypants. I’m a fierce advocate of women supporting women and–dammit–learning how to believe in ourselves unflinchingly.
Ready to party?
I’m accepting new clients through the rest of the year. Please drop me a line and we’ll get started with your next project!