Hey! You’re here. Welcome. Would you like a beer?
I’m Caroline Peterson, the women behind Not Your Average Gal; a lifestyle brand immersed in the world of travel and living an unconventional life. I’m a fierce advocate of women supporting women and–dammit–learning how to believe in ourselves unflinchingly. You can also check off business owner, writer and copywriter who is happy to work with fun-loving clients.
I grew up knowing full well there was so much more of the world I needed to see outside of my Midwestern roots. Sometimes those aspirations made people cock their heads to the side, the way dogs do when they’re confused. Despite a distinct lack of support as a teenager, I scrounged up enough money to go on my first international trip at 17. From then on, I was hooked.
I started this blog as a way to not only be a story teller of my travels, but also create an encouraging community where sharing the not-so-average life together validates that we all take our own paths in life.
You’re in the right place if you:
- Don’t do a lot of things most people do.
- Drop F-bombs in front of most adjectives or nouns.
- Still have basic moments you enjoy like shopping at Target and smelling Pumpkin Spice candles until you pass out. Guilty.
I don’t consider myself like other bloggers. While I like to think I take stunning photographs and videos–a passion of mine that I ended up going back to school for–I fully embrace that life isn’t Instagram perfect. Who wants to keep up that obnoxious charade anyway? This blog is a collection of fun stories and life anecdotes that hopefully make you smile and sometimes ask you to think…but not too hard. Save that shit for your health insurance and taxes.
Not sure where to start? Here are some of my most popular posts:
I live in Fort Lauderdale, Florida with a plethora of elderly neighbors who define what gossiping is every weekend at the pool. Let me tell you, the parties are wild. I left my job as a Senior Copywriter, pushed through fear and self-doubt (and that comfy paycheck) to start my own business copywriting and digital marketing.
Not sure what a copywriter is? That’s okay, not many (sane) people outside the marketing/advertising world do. Basically, I know how to craft messages that make people feel something and react; whether that’s buying, crying, donating or finally deciding to call mom. I do this on the web, social media, in print and email campaigns. Consider it word wizardry. Did I just call myself a wizard?
I’m married to a swell chap who decided to be an overachiever and become an ER doctor. He wanted to help people and save lives, or something melodramatic like that. In keeping with the unconventional life, we currently live 1400 miles apart from each other while he finishes his ER residency in Michigan.
In fact, I’ve never really done anything in the traditional fashion, really. I always seemed to be a bit slow on the uptake in regards to the classic milestones in life: first kisses, slow dancing, dating in adolescence, dating in college, hell…dating, getting married, having kids, buying a house. Hindsight: I’m honestly glad it’s worked out like that. I got to hone my writing skills by talking to strangers on Netscape and AIM. Those were the days. (JOKES, DAD!)
My husband and I went to something like 25 weddings before we jumped down the rabbit hole and got hitched. Even then, it was across the pond in England where the Spice Girls lyrics were used in our wedding ceremony and my dad got up to tell everyone (proudly) about how not-normal I am.
Besides, normal is just a setting on washing machine.
Truth be told, I think the American Dream is a load of crap. Our generation is saddled with so much student loan debt that I laugh in the general direction of a mortgage. I consider the world my home anyway. See the justification I did there?
I travel a lot, sometimes solo. I consider myself a part-time globetrotter, as I work towards securing a lifestyle that allows me to be location independent. I’ve been to 20+ countries and counting. Next up is London and back to Southeast Asia in 2018.
I think the best nugget I’ve learned on this not so average journey is that always striving for the next best thing can often distract you from what’s truly important, like: community, cultures and customs. I think we’re all far more alike than different.
Don’t miss out on my Not Your Average Gal adventures and stay in the loop in real-time on my social channels.
Facebook: This is where me and the gang chill the most. It’s The Peach PIt of our generation.
Instagram: I post my swoon-worthy pics here. Plus, my laughter-inducing Stories.
Twitter: It’s so hard to quit you.
Snapchat: I have an account I don’t check unless you tell me you sent me a Snap 2.5 months ago.
It’s been a pleasure meeting you! Next time, you’re bringing the beer, m’kay?
Starbucks & Cupcakes,