Not Your Average Gal

Copywriter. Content Creator. Constant Sassypants.

copywriting

New Design. Who Dis?

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Chilling in Yokohama, Japan.
(I took this shot 14 times before getting it right.)

About a month ago I quietly redesigned this website, took a shot of tequila and hit publish.

It was actually a lot more time intensive than that, but hey, tequila! I knew once I left corporate America and started running my own business under the Not Your Average Gal that you’ve come to know and love, a website refresh would be necessary.

The bread and butter needed to be at the forefront, so you may notice, aside from the brand spankin’ new design, a few things have changed ’round here.

Take a look

Don’t worry—your favorite blog is still right here and easily found with that fancy blog button on the navigation. Hey! Don’t say I never gave you directions. I will still be writing on it and you will still have an opportunity to laugh as I stumble through life entertaining the masses.

But, you’ll also see that Not Your Average Gal is more than my musings, as it always has been, but maybe wasn’t front and center. My services are now listed and you can see some kickass projects I’ve contributed witty words to. (And yes, you can finish a sentence with a preposition.)

I’m still tinkering with a few things. I’d like some graphics and layouts to be a bit different. It’s not perfect, but guess what? I hit publish anyway! Perfection is a bitch and I’m exhausted with fearing it may not look good enough before I reveal it. It is good enough.

Just like that stale donut I ate from the apple orchard. It was good enough. Not perfect, but good enough.

Did I just compare my website to a 5-day-old donut? I digress…

I’m happy with the makeover and pumped you’re here to see it. In the meantime, I’m building my email list. You’ll get exciting announcements and fun gifts, but never flaming bags of poop on your front porch.

Join the party.

I don’t spam. That takes a caliber of knowledge I don’t have.

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So, welcome to the new ‘hood!

The 411

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I guess I kinda forgot to mention that I took a blog sabbatical… Did I need to notify HR at Caroline Made This?

I’m here now, guys!

I will name just a (few) major things, in sequential order, that have been going on in the midst being absent in the blogosphere for a few weeks:

1)  Car-o-line got a new J-O-B.

Yeah, no biggie. I am now a copywriter at a marketing studio. Basically, I get to use my creative skills to come up with some fun copy, text, taglines, logos and mottos that (hopefully) convince you minions to take action or buy a product. You know, I’m using my love of creativity and writing and putting it into a nice paycheck. Ain’t no thang.  <insert cheering and tap dancing on a table here>  Note: I said tap dancing. Not lap dancing. I was never that desperate for money… Since I direct potential clients and employers to my website, this ol’ blog may have helped me get a job offer too – so THANK YOU, guys. Being a copywriter allows me the creativity-style I desire (with video production opportunities as well), utilizes my marketing experience and hones my writing skills, all while giving my career a more creative direction. I should put that on my LinkedIn profile somewhere, eh? We’re moving in to a new office soon that is close to the beach downtown. I’m not sure if that location will be a benefit or a hindrance to my work productivity. I’ll be able to see the beach from the office. Do you hate me? I sorta hate me…

 

2)  Wedding booked. Website completed. Video Save the Date sent.

Whew. Stuff just got real. I gave myself an internal deadline of having all of that completed by the first week in December. It was slightly foolish considering I was only a couple weeks into my new job, My Main Squeeze was in the middle of finals and unable to help, oh and…I like to sleep more than a couple hours a night. But I got it done on time and successfully completed all of the wedding crap. Yes. You read that read right. Listen, I’m super excited to marry My Main Squeeze. I’m just not a fan of the superficial, sometimes hurtful, process of getting there – so, if you want me to sugar coat how wonderful the wedding planning machine is…then you’re reading the wrong blog. We’re doing our own wedding thaaaang quite well. *thankyouverymuch* Perhaps if you all get good behavior stars in school today I’ll show you our entertaining website and video Save the Date that I produced. I think it’s super fun. And I’m totally objective.

 

3) My Main Squeeze successfully completed his first semester in medical school.

You read that right! My boo got through his first semester of an incredibly tough, rigorous program and passed with flying colors. They don’t make the process of becoming a doctor hard for just any ol’ reason…I’d say saving lives is pretty important. Am I glowing? I’m just super proud of him. Sure, his time to spend and help with things is super scarce, but it’s for the greater good. (Must repeat: It’s for the greater good.) He is now 1/8th of the way through medical school. Which would make him 1/12th of the way through medical school and residency if he chooses a specialty that is a 2 year residency. Yeah. I’m not thinking about that… I’m just super, super proud. If you know him personally, please tell him to stop doing his to-do list around the house and go sit by the pool and relax! He’s a pretty good guy, huh?

 

In all honesty, I had this particular post lined up to publish last Friday. But, I felt it was highly inappropriate to post considering recent events. Still trying to wrap my head around it. My two cents: Those things you are thinking, remember them. Change doesn’t happen quickly, especially with bureaucracy. Your actions and voices matter, whether you believe it or not.

So, on a lighter note, you can sleep soundly tonight because I have plenty of sweet posts up my sleeve for the near future. Just thought I’d fill you in on all of the fun things that have been taking up a majority of my time. Boo-yah.