Fallen down the social media rabbit hole again? Did you get here from Facebook? Instagram? Twitter? It’s okay. Welcome. The first part of recovery is admitting you have a problem. Hi, my name is Caroline Peterson and I spend too much time on social media. Hey, Caroline. To be fair, part of my job as […]
Copywriting
You and Your Holiday Strategy Slacking
Hold your girdles. Black Friday is 3 weeks away! But I’ve got you covered if you’re slacking in the holiday cheer department. In fact, I’m sort of an expert at that. When working at an ad agency, the holidays were my least favorite time of year. Now before you put on your judgey-pants and start […]
New Design. Who Dis?
About a month ago I quietly redesigned this website, took a shot of tequila and hit publish. It was actually a lot more time intensive than that, but hey, tequila! I knew once I left corporate America and started running my own business under the Not Your Average Gal that you’ve come to know and […]
Let Me (Re) Introduce Myself
Hey there! I’m Caroline. The chickadee that runs this here part of the interwebs. In speaking with my people–that’s YOU–it’s come to my attention that a small (re)introduction is needed. Starting my own copywriting business, then moving 1400 miles, while also desperately trying to find the perfect mascara, made me realize readers really liked hanging […]
I Quit my Corporate Job
One week before my birthday, I turned in my resignation as Senior Copywriter, a position I’ve had for nearly five and a half years. Part of me knew I couldn’t let another birthday go by feeling so hindered and part of me knew, for a long time, it was as simple (and as complex) as […]
What Is A Copywriter?
No, I don’t do Copyright law. No, I’m not Don Draper. I can’t fault most people, I had my own questions and preconceived notions about what a copywriter did before I jumped into the deep, dark abyss of writing in advertising. It seems after so many years in this particular position (senior copywriter) my friends […]