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Not Your Average Gal

Copywriter. Content Creator. Constant Sassypants.

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You are here: Home / Archives for Soapbox / Copywriting

Copywriting

Writing Techniques to Improve Focus

January 17, 2022 By Caroline Peterson

If your ability to sit down and write anything related to your business or school looks more like—SQUIRREL!  Then welcome, my unfocused friend. I literally just left writing this blog to check on a notification I got, so please know, these are my best techniques. But I’m imperfect, just like you! So, you’re at that […]

Filed Under: Copywriting

The Hard and Wonderful Things We’ve Learned This Year.

December 13, 2021 By Caroline Peterson

Today is Thanksgiving. Well, not when you’re reading this. But, when I’m writing this.  I’m sitting alone out on my back porch overlooking our tropical backyard. It’s pouring rain. The pitter patter of the water hitting our gutters offers me the type of soundtrack you often bought back in the day when The Nature Store […]

Filed Under: Copywriting, Musings

Not Your Average Gal Services

December 5, 2021 By Caroline Peterson

2021 was a year of reframing what sort of impact I’d like to have with Not Your Average Gal. As most entrepreneurs can attest to, there’s a pretty specific pattern: excitement, generating ideas, networking, busting ass, and then maybe an unexpected lull in projects, followed by dread and finally a full-blown existential crisis. Rinse and […]

Filed Under: Copywriting

I’m Here to Validate Your Social Media Break

November 20, 2021 By Caroline Peterson

Collectively, we’ve all considered it. We’ve all wondered what it would be like to just peace out and go back to the days when our every move wasn’t posted in some form on the internet. Some people we know have even—gasp—done it! Social media specifically feels so…smoke and mirrors. You know those yearly holiday cards […]

Filed Under: Copywriting, Mental Health

How You Can Support Your Friend’s Small Business

August 25, 2020 By Caroline Peterson

Oh God, the dreaded Facebook group invite. The one inviting you to another virtual party for jewelry, skin care, make-up, nail kits, magnetic eyelashes or what were those leggings called that everyone swore by but ended up being a total scheme and women lost thousand upon thousands of dollars…? LulaRoe! Often when we talk about […]

Filed Under: Copywriting, Soapbox

A Day in the Life of a Copywriter

February 13, 2020 By Caroline Peterson

Don’t know what a copywriter is? Take a look. As my business has grown, I’ve needed to adjust my sails and change what my day looks like to maximize quality writing time. When you run a business, there’s quite a bit that goes on beyond the task of actually putting pen to paper (or fingers […]

Filed Under: Copywriting

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