Oh God, the dreaded Facebook group invite. The one inviting you to another virtual party for jewelry, skin care, make-up, nail kits, magnetic eyelashes or what were those leggings called that everyone swore by but ended up being a total scheme and women lost thousand upon thousands of dollars…? LulaRoe! Often when we talk about […]
Copywriting
A Day in the Life of a Copywriter
Don’t know what a copywriter is? Take a look. As my business has grown, I’ve needed to adjust my sails and change what my day looks like to maximize quality writing time. When you run a business, there’s quite a bit that goes on beyond the task of actually putting pen to paper (or fingers […]
What a Social Media Break Feels Like
Fallen down the social media rabbit hole again? Did you get here from Facebook? Instagram? Twitter? It’s okay. Welcome. The first part of recovery is admitting you have a problem. Hi, my name is Caroline Peterson and I spend too much time on social media. Hey, Caroline. To be fair, part of my job as […]
You and Your Holiday Strategy Slacking
Hold your girdles. Black Friday is 3 weeks away! But I’ve got you covered if you’re slacking in the holiday cheer department. In fact, I’m sort of an expert at that. When working at an ad agency, the holidays were my least favorite time of year. Now before you put on your judgey-pants and start […]
New Design. Who Dis?
About a month ago I quietly redesigned this website, took a shot of tequila and hit publish. It was actually a lot more time intensive than that, but hey, tequila! I knew once I left corporate America and started running my own business under the Not Your Average Gal that you’ve come to know and […]
Let Me (Re) Introduce Myself
Hey there! I’m Caroline. The chickadee that runs this here part of the interwebs. In speaking with my people–that’s YOU–it’s come to my attention that a small (re)introduction is needed. Starting my own copywriting business, then moving 1400 miles, while also desperately trying to find the perfect mascara, made me realize readers really liked hanging […]