Hey there! I’m Caroline. The chickadee that runs this here part of the interwebs. In speaking with my people–that’s YOU–it’s come to my attention that a small (re)introduction is needed. Starting my own copywriting business, then moving 1400 miles, while also desperately trying to find the perfect mascara, made me realize readers really liked hanging […]
Copywriting
I Quit my Corporate Job
One week before my birthday, I turned in my resignation as Senior Copywriter, a position I’ve had for nearly five and a half years. Part of me knew I couldn’t let another birthday go by feeling so hindered and part of me knew, for a long time, it was as simple (and as complex) as […]
What Is A Copywriter?
No, I don’t do Copyright law. No, I’m not Don Draper. I can’t fault most people, I had my own questions and preconceived notions about what a copywriter did before I jumped into the deep, dark abyss of writing in advertising. It seems after so many years in this particular position (senior copywriter) my friends […]