Don’t know what a copywriter is? Take a look. As my business has grown, I’ve needed to adjust my sails and change what my day looks like to maximize quality writing time. When you run a business, there’s quite a bit that goes on beyond the task of actually putting pen to paper (or fingers […]
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Who are Not Your Average Gals?
Someone who isn’t average. Done. But, perhaps it’s a bit more than that. Maybe you’ll even discover you’re a Not Your Average Gal? A brief preface for those new readers amongst us. Hey–welcome, you! I started this website as a way to show off videos I produced. It was originally named Caroline Made This. Cheeky, […]
39 Things I’m not Doing Before 40
It’s my birthday this week and I’m celebrating in style–in Hawaii. Imagine me, a mai tai and terrible hula skills. You’re welcome for that image. Turning 39 has me reflecting on things, especially how I was feeling 10 years ago when I turned 29. I anxiously awaited 30. I was super pumped to turn 30. […]
What a Social Media Break Feels Like
Fallen down the social media rabbit hole again? Did you get here from Facebook? Instagram? Twitter? It’s okay. Welcome. The first part of recovery is admitting you have a problem. Hi, my name is Caroline Peterson and I spend too much time on social media. Hey, Caroline. To be fair, part of my job as […]
It’s Okay to be Scared. A Look at 2020 and Beyond.
Have you seen it? The abundance of posts chanting: O-M-G It’s the Last Days of the Decade. The ones that humblebrag neatly discuss the intricacies of achievements over the course of the last decade. This won’t be one of them. Truth be told, I didn’t even put it together that 2019 was the last year […]
You and Your Holiday Strategy Slacking
Hold your girdles. Black Friday is 3 weeks away! But I’ve got you covered if you’re slacking in the holiday cheer department. In fact, I’m sort of an expert at that. When working at an ad agency, the holidays were my least favorite time of year. Now before you put on your judgey-pants and start […]