I craft messages that make people feel something and react; whether that’s buying, crying, donating or finally deciding to call mom. I do this on the web, social media, in print and email campaigns.
Consider it word wizardry. Yes, I just called myself a wizard, Harry.
The people and brands
I work with:
- Female-owned small businesses
- Online entrepreneurs
- Digital nomads
- Quick-witted, inclusive brands
- Anyone located in England
One of the best parts of being a copywriter is knowing just how to narrow down the nitty-gritty and get to the nuts and bolts of what you’re trying to say, sell or summon from the dead. Does your website message need a makeover?
• Specialized audit of up to 6 webpages
• Expert evaluation and friendly feedback
• New content as necessary for you to input on your site
A Brand Strategy in 3 Days
Your brand isn’t what you think it is, it’s what your customers think it is. Let’s work together on defining competitors, demographics, brand voice and why the heck your biz is the best!
• 1-on-1 Brand Jam Session meeting
• Customized brand voice guide
• Recommendations for current marketing collateral
• Brand Brief for you to keep forever and use in your marketing channels
• 3-day turnaround
Full Website Copy
Ready to finally launch that biznass or unicorn product that will change lives? You’ll need a website. Does the thought of sitting down to sell yourself in words send you running for the tequila? Don’t worry—that’s my jam. (Minus the tequila. Sometimes.)
• VIP Brand Strategy
• Up to 10 pages of website copy
• Image recommendations
• Seamless communication with your development team
I also write: slogans, taglines, newsletters, email content and lifecycles and naming conventions for new brands or products. Minimum investment starts at $650.
Need some things in each package, but not the full sha-bang? Need something not listed here? Not sure what to do with your hands?
The Wynn Las Vegas Resort & Casino, Toyota Motor Corp., Global Eagle, Excelerate America, Operating Engineers 324, ProQuest, Porsche, Arc Broward, Pontiac Motorsports, Brimstone Restaurant Group, TracFone Wireless, Wade’s World Foundation, HBO Latin America, Fort Lauderdale Water Taxi, Renter’s Warehouse, Priva VIP, Straight Talk Wireless, Native Realty, Starwood Retail Partners, Pets’ Broward, Ford Motor Company, Meritor and YOU!
Ready to party?
I’m accepting new clients through the rest of the year. Please drop me a line and we’ll get started with your next project!
I’m Caroline Peterson, the woman behind Not Your Average Gal. Part-time globetrotter. Full-time sassypants. I’m a fierce advocate of women supporting women and–dammit–learning how to believe in ourselves unflinchingly.