
Meet Caroline Peterson.
Copywriter. Content Creator.
Chief Rabble-Rouser.
I craft messages that make people feel something and react; whether that’s buying, crying, donating or finally deciding to call mom. I do this on the web, social media, in print and email campaigns. Consider it word wizardry. Yes, I just called myself a wizard, Harry.
Client Experience:
The Wynn Las Vegas Resort & Casino, Toyota Motor Corp., Global Eagle, Excelerate America, ProQuest, Porsche, Arc Broward, Pontiac Motorsports, Brimstone Restaurant Group, TracFone Wireless, Inc., Wade’s World Foundation, HBO Latin America, Fort Lauderdale Water Taxi, Renter’s Warehouse, Priva VIP, Straight Talk Wireless, Native Realty, Starwood Retail Partners, Pets’ Broward, Ford Motor Company, Meritor and YOU!
- •Specialized audit of up to 3 webpages
- •Expert evaluation and friendly feedback
- •New content for you to input on your site
- This package is for new clients only
- •1-on-1 Brand Jam Session
- •Recommendations for current marketing collateral
- •Customized Brand Brief for you to keep forever
- • 2 Emails maximum
- • A/B testing for Subject Lines
- • Newsletters, Win-backs, Lifecycles, Sales emails
- Special pricing for email sales funnels
That’s why you hire this patron saint of slogans.
- •1-on-1 meeting of the minds
- •Trademark research
- •3-4 tagline options
See something not listed here? Not sure what to do with your hands?

Meet Caroline.
I’m Caroline Peterson, the woman behind Not Your Average Gal. Part-time globetrotter. Full-time sassypants. I’m a fierce advocate of women supporting women and–dammit–learning how to believe in ourselves unflinchingly.
I love being a copywriter and work with fun-loving clients.
Ready to party?
I’m accepting new clients through the rest of the year. Please drop me a line and we’ll get started with your next project!