Not Your Average Gal

Part-time globetrotter. Full-time sassy pants. This is where the fun stuff happens.

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Work with Me

Meet Caroline Peterson.

Copywriter. Content Creator.
Chief Rabble-Rouser.

I craft messages that make people feel something and react; whether that’s buying, crying, donating or finally deciding to call mom. I do this on the web, social media, in print and email campaigns. Consider it word wizardry. Yes, I just called myself a wizard, Harry.

Client Experience:

The Wynn Las Vegas Resort & Casino, Toyota Motor Corp., Global Eagle, Excelerate America, ProQuest, Porsche, Arc Broward, Pontiac Motorsports, Brimstone Restaurant Group, TracFone Wireless, Inc., Wade’s World Foundation, HBO Latin America, Fort Lauderdale Water Taxi, Renter’s Warehouse, Priva VIP, Straight Talk Wireless, Native Realty, Starwood Retail Partners, Pets’ Broward, Ford Motor Company, Meritor and YOU!

Portfolio
WEBSITE AUDIT
One of the best parts of being a copywriter is knowing just how to narrow down the nitty-gritty and get to the nuts of bolts of what you’re trying to say, sell or summon from the dead. Does your website message need a makeover?
  • •Specialized audit of up to 3 webpages
  • •Expert evaluation and friendly feedback
  • •New content for you to input on your site
  • This package is for new clients only
$
500
BRAND STRATEGY
This is my wheelhouse. You hear that? Wheel-house. Your brand isn’t what you think it is, it’s what your customers think it is. Let’s work together on defining competitors, demographics, brand voice and why the heck your biz is the best!
  • •1-on-1 Brand Jam Session
  • •Recommendations for current marketing collateral
  • •Customized Brand Brief for you to keep forever
$
1000
EMAIL COPY
In a SPAM-filled inbox, it’s difficult to compete. *kisses biceps* That’s where I come in. If you knew the dismal open-rates of most emails, you’d be surprised. Do you know your open-rate?
  • • Minimum of 2 emails
  • • A/B testing for Subject Lines
  • • Newsletters, Win-backs, Lifecycles, Sales emails
  • Special pricing for email sales funnels
$
500
SLOGANS
Quick, cohesive, concise. A kickass slogan or tagline is your entire business wrapped up in a few deliberate words. Some business don’t have one because it’s incredibly difficult to do.
That’s why you hire this patron saint of slogans.
  • •1-on-1 meeting of the minds
  • •Trademark research
  • •3-4 tagline options
$
700

See something not listed here? Not sure what to do with your hands?

Let’s talk about your project

Meet Caroline.

I’m Caroline Peterson, the woman behind Not Your Average Gal. Part-time globetrotter. Full-time sassypants. I’m a fierce advocate of women supporting women and–dammit–learning how to believe in ourselves unflinchingly.

I love being a copywriter and work with fun-loving clients.

Ready to party?

I’m accepting new clients through the rest of the year. Please drop me a line and we’ll get started with your next project!

Let’s connect!