Meet Caroline Peterson.
Copywriter. Content Creator.
I craft messages that make people feel something and react; whether that’s buying, crying, donating or finally deciding to call mom. I do this on the web, social media, in print and email campaigns. Consider it word wizardry. Yes, I just called myself a wizard, Harry.
The Wynn Las Vegas Resort & Casino, Toyota Motor Corp., Global Eagle, Excelerate America, ProQuest, Porsche, Arc Broward, Pontiac Motorsports, Brimstone Restaurant Group, TracFone Wireless, Inc., Wade’s World Foundation, HBO Latin America, Fort Lauderdale Water Taxi, Renter’s Warehouse, Priva VIP, Straight Talk Wireless, Native Realty, Starwood Retail Partners, Pets’ Broward, Ford Motor Company, Meritor and YOU!
Taglines & Slogans
Quick, cohesive, concise. A kickass tagline is your entire business wrapped up in a few deliberate words. Some business don’t have one because it’s incredibly difficult to do.
Let the gates open. *steps in with halo*
✔️1 hour meeting of the minds
✔️ 3-5 tagline options
This is my wheelhouse. You hear that? Wheel-house. Your brand isn’t what you think it is, it’s what your customers think it is. Let’s work together on defining competitors, demographics, language and tone and why the heck your biz is the best!
✔️Brand Jam Session
✔️Recommendations for restructure of current marketing collateral
✔️Customized Brand Brief
Web & Print
In a SPAM-filled inbox, it’s difficult to compete. *kisses biceps* That’s where I come in.
Fun fact: Did you know Direct Mailers have an even better conversion than emails? Especially for local business.
✔️Landing and sales pages
✔️Direct Mail & brochures
Starting at $397
One of the best parts of being a copywriter is knowing how to narrow down the nitty-gritty and get to the nuts of bolts of what we’re selling. Need it in 30 seconds or 1 minute? I gotchoo.
✔️Broadcast writing format
✔️1-minute scripts available
You have 8 seconds to impress that stuffy HR suit and tie. You have an outdated resume thrown together on a Word template. Overwhelmed much? Of course you are!
✔️Restructured, carefully crafted rewrite & edits
✔️Resuscitated resume with visual POP
I’m Caroline Peterson, the women behind Not Your Average Gal. I’m a fierce advocate of women supporting women and–dammit–learning how to believe in ourselves unflinchingly.
The other cool thing? I own my own copywriting business and work with fun-loving clients.
Ready to party?
I’m accepting new clients through the rest of the year. Please drop me a line and we’ll get started with your next project!