Not Your Average Gal

Part-time globetrotter. Full-time sassy pants. This is where the fun stuff happens.

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Work With Me

 

Meet Caroline Peterson.

Copywriter, Writer & Digital Marketer.

I craft messages that make people feel something and react; whether that’s buying, crying, donating or finally deciding to call mom. I do this on the web, social media, in print and email campaigns. Consider it word wizardry. Did I just call myself a wizard?

I digress...

A glimpse at where my words have been used:

All
Porsche: Direct Mail
Porsche: Direct Mail
See entire project →
Native Realty: Web
Native Realty: Web
See entire project →
Straight Talk: Direct Mail & Web
Straight Talk: Direct Mail & Web
See entire project →
OceanPrime TV: Print & Web
OceanPrime TV: Print & Web
See entire project →

Client Experience: The Wynn Las Vegas Resort & Casino, Toyota Motor Corp., Global Eagle, Arc Broward, Pontiac Motorsports, Brimstone Restaurant Group, TracFone Wireless, Inc., Wade’s World Foundation, HBO Latin America, Fort Lauderdale Water Taxi, Renter’s Warehouse, Priva VIP, Straight Talk Wireless, Porsche, Native Realty, Starwood Retail Partners, Pets’ Broward, Ford Motor Company, Meritor and other various project-based clients.

 

Copywriter

Not sure if you need a copywriter? Not sure what the frick a copywriter is? Read on, my young padawan: What is a Copywriter?

  • Headlines
  • Taglines
  • Sales Pages
  • Direct Mail / Brochures
  • Email Marketing
  • Lifecycle Emails
  • Product Naming

Writer

Picturing a writer? One that taps profusely on a rusted typewriter, mumbling about how this novel will never be finished? Sometimes, we're more than that:

  • Content Writing
  • Social Media Marketing
  • Blogs
  • Websites
  • Proofing / Editing
  • Product Reviews
  • Break-up Letters

Now get your party pants on. We're about to celebrate the start of a new partnership.

Bragging Rights

  • 15+ years creative marketing experience
  • 10+ years agency experience
  • 5+ years as Senior Copywriter
  • 2 Davey Awards
  • Retention Marketer Extraordinaire
  • Valedictorian of class
  • Grandma's favorite
  • LinkedIn, Vimeo

Advertising // Media Kit

I'm your perfect influencer. Just kidding. Those people are annoyingly impeccable (and often fake)! I'm the witty, relatable Not Your Average Gal who regularly trips going up the stairs. Oh, and I also galavant around the world. See. There's some aspirational marketing for ya'!

Media Kit: Coming Soon!

Not Your Average Gal #s

Contact

Have your people call my people. ...Or fill out this handy dandy form here.